Lucent Technologies

Lucent Technologies
(Alcatel-Lucent)

The project spanned some 10 years with the scope of work covering everything from the brand and cultural integration of the Octel Messaging Group (Lucent’s largest acquisition), Product Launches, events, PR, strategic consultancy, advertising, agency management/collaboration (assorted creative and PR agencies) and the management of European, Middle East and African communications.

Read our results PDF, it’s just a taste of what we’ve achieved.

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